Focused on addressing the financial and non-financial needs of rural and semi-urban populations, Primegold MicroCare currently offers microcredit services to its clients. Beyond being an organization, Primegold MicroCare is an embodiment of emotion, dedicated to uplifting underprivileged communities, particularly in backward regions across the country. By enhancing their capacity and providing livelihood opportunities, Primegold MicroCare endeavours to improve their standard of living.

Over time, Primegold MicroCare Foundation has significantly expanded its services within the country, embracing a modern approach in the development sector. It aims to empower people through capacity building, training, and resource provision for sustenance. The organization integrates financial inclusion through Joint Liability Groups (JLGs) and livelihood programs across all levels of the value chain.

Primegold MicroCare objective is to reach customers at the bottom of the pyramid and contribute to financial inclusion. Its activities encompass agriculture, allied agricultural activities, and very small businesses through the Self-Help Group (SHG)/JLG model. The entire business model of Primegold MicroCare strictly adheres to the guidelines issued by the Reserve Bank of India (RBI) for Non-Banking Financial Companies-Microfinance Institutions (NBFC-MFIs).